In today's fashion industry, so-called fast fashion is omnipresent. Cheap clothing produced in large quantities can be purchased both in stores and online. Slow fashion is a counter-movement to this: instead of relying on production processes that have a huge environmental impact and generate a lot of waste, the focus is on conscious consumption. This blog article explains exactly what that means, how it can be implemented and what advantages it offers.
The definition of slow fashion
As already mentioned, slow fashion aims to promote conscious consumer behaviour that focuses on quality, transparent manufacturing processes and the durability of clothing. It is much more than just a passing trend – as a counter-movement with a clear stance, it represents the necessary rethink required to counteract the effects of fast fashion on our planet and its people.
Clothing is treated with greater appreciation and is designed to last a long time. In addition, clothing that complies with the values of slow fashion is produced in the most environmentally friendly and fair way possible. For example, natural fibres or recycled materials are used. People involved in the manufacturing process usually work in safe conditions for a fair wage, which is unfortunately far too rare in the fashion industry.
Overview of the characteristics of slow fashion
- Timeless designs instead of short-lived trends
- Use of natural fibres or recycled materials – without chemical additives wherever possible
- Fair working conditions throughout the entire supply chain
- Transparency regarding manufacturing processes
- Durability and high quality of clothing instead of the throwaway mentality
- Repairs, upcycling and second-hand goods are being promoted as alternatives to buying new items.
For these reasons, slow fashion retailers often have a relatively small range compared to fast fashion retailers in the fashion industry. However, the individual garments are usually made with great care and are timeless pieces that will last for years.
Many good reasons for slow fashion
Choosing slow fashion has various advantages – for the wearers, the producers and the environment. For example:
- Reducing our ecological footprint: Our environment will thank us if we use resource-saving and natural manufacturing processes. Short transport routes also pay off.
- Less textile waste: One major disadvantage of fast fashion is the extreme amounts of waste it generates, as clothing is quickly discarded, sometimes even unworn. On the other hand, if you focus on high-quality clothing that has been manufactured with care and lasts longer, the amount of waste generated is also reduced.
- Fair production conditions: Fairness suits everyone – and it makes it particularly easy to have a clear conscience. Ethical fashion labels ensure that fair wages and safe working conditions are provided as part of their slow fashion approach – for the people who manufacture the clothing or extract the necessary raw materials.
- Local empowerment: Slow fashion is often produced using traditional craftsmanship or in small factories that promote the local economy – as is the case with HANDEP handbags. If the goods are exported to another country, this is done in an environmentally friendly manner wherever possible.
- Increased awareness: Responsible and mindful consumer behaviour can also boost your own satisfaction – as can a greater focus on minimalism.
Tips for slow fashion in everyday life
If you recognise the advantages and want to implement them for yourself, but are not sure where to start, a few practical tips will help you get started. As the title of this blog article suggests, less is more. Therefore, focus on high-quality basics in timeless, stylish cuts with lots of potential for mixing and matching, so that they will still make a stylish outfit in four years' time. Alternatively, you can look for second-hand items or clothing swaps.
Proper care also contributes to slow fashion and sustainability finding their way into your wardrobe After all, if you wash your clothes in an environmentally friendly way and repair small tears or similar damage instead of throwing away your T-Shirt or jumper you are on the right track. Last but not least, critical questioning is also an important point. This starts with carefully considering whether a new item is really necessary and whether you will definitely wear it – and ends with reviewing fashion brands and their transparency with regard to production conditions and the like.
Faedah Collection and slow fashion – do they go together?
That fits perfectly. The most sustainable approach is to take a close look at your own wardrobe and wear your clothes for as long as possible – or, if you don't wear them, at least pass them on. If they are damaged, you should first check whether they can be repaired. But even if you follow all of these guidelines, you will occasionally need a new item.
And this is where the Faedah Collection comes in. For our suppliers, slow fashion is a reality in the fashion industry. That's why you can look forward not only to high quality and durability, but also to stylish designs, responsible manufacturing and a good feeling for your skin and your heart. Be part of an environmentally conscious fashion industry with reflective consumer behaviour.